Cherie Lily Debuts 'Dripping Wet' and I Die Inside a Little
What the hell is going on here?
When I met Cherie Lily a few months ago at a dismally attended show in San Francisco she told me that her music is like the Twink revenge of Andrew WK. She claims to embody the feminine while he embodies the masculine personification of party.
Her latest video dropped this morning for the single ‘Dripping Wet’. And, it has left me shaking my fucking head. Did she really just bounce a quarter off her ass??
This is weirdly terrible. Like a gruesome train wreck, I cannot look away.
Good brand messaging is complicated. It requires the same finesse that great story telling does. There’s a lot of noise out in the void, and it’s hard to differentiate your brand from Brand X who has been doing it longer and ‘better’.
How can you write a brand story that truly resonates with your audience? The most important point I can hope to leave you with is to be authentic. Write a brand story that is hopeful, uplifting, and relatable while maintaining your brand’s marketing objectives. Avoid marketing-esque speak and filler. People are smarter than you (or I) give them credit for. And, they will see through your bullshit.
You should start by making a firm decision on your messaging strategy. What is the purpose of your brand? Your marketing goals? What’s the personality of your consumer? Your customer? Your client? Agreeing on answers to these questions will allow whomever is writing this copy to provide you with better, more informed work.
Working with your copy writer to create something memorable can be trying. Fusing the writing style via your brand style via your reader’s style can create interesting challenges.
Do you know the basic plots that exist in historical story telling? No? You should. (If you really want to invest some thought/time into plot and story telling analysis, you should read this.)
1. Tragedy: The hero, fatally flawed, meets a tragic end. 2. Comedy: The hero, transformed by love, meets a happy ending. 3. Beating the Beast: The hero, overcoming all odds, beats the shit out of the beast. 4. The Quest/Journey/Return: The hero, fulfilling her fate as a hero, takes and completes an epic quest only to return home a new, improved hero. 5. Gaining Affluence: The hero strikes gold either metaphorically or literally. 6. Being Reborn: The hero discovers that her previous life is useless and determines a new course of action will benefit her.
Determine which narrative style fits your brand most authentically and begin messaging from there. Once you’ve done this, take a lesson from authors of fiction. You are weaving a tale that should excite your prospective consumers, customers, and clients just like a fictitious work. What’s the strongest element of a great story? The characters. Developing your brand with the same love and affection that authors dedicate to their characters will go a long way in inspiring your audience.
Your words can form actions. The momentum of a brand story can be your most powerful tool in gaining new users and acquiring new clients. A truly innovative brand story should elevate the conversation instead of merely appealing to the lowest common denominator. Never settle for a mediocre story just to ‘get something up there’.
The more authentic and relatable the story; the more likely you are to incite action in your reader.
Have you upgraded your Facebook account to the Timeline view? Uploaded an epic cover image that embodies who you are and what you’re about?
That shit is perma-public.
Not only can you not control who sees your cover photos, you can’t delete them once they’ve been uploaded. The globe icon that is clickable, literally, EVERYWHERE else on Facebook is not clickable in the cover photo album view.
But then you say, certainly I can delete it when I click on an individual image; there’s an edit screen!
Be warned, Internet!
EDIT: Photos can be deleted if you open the photo in its own page instead of the spotlight view. (Thanks to Sam for the tip.)
Crowdfunding platforms like Kickstarter allow an incredibly diverse group of people the opportunity to build a (digital) community around an artist or idea that inspires them. When I first heard about Kickstarter, I was in awe of the simplicity and power of the platform. It’s changing the whole game.
Then, Amanda Fucking Palmer blew my brains out completely with her (always) unique implementation during her latest Kickstarter project for the upcoming album. She broke $1 million in support of a piece of art she hasn’t even made yet. She hits the nail on the proverbial head in a quote from the NYTimes article covering the project:
Fuck yes, I’m on Team Amanda! The idea that I can personally contribute to an album that I already know will bring me endless and repeated joy is, simply, breathtaking. We are, indeed, the media. Take back the media from the powerful few who give us bits of culture like we’re starving dogs begging for scraps! Crowdfunding empowers the consumer; it does not exploit the consumer.
Kickstarter and platforms like it disseminate the power of the news editor/film production house/record label/’insert controlling entity here’ and brings the creation of art (in this specific case, music) back to its rightful owner - the community that identifies with said creation. A musical artist is nothing without his/her fans. The fans and public opinion at large control when and how an artist will evolve in said public light. Of course, the artist being a badass mother fucking ninja doesn’t hurt anything.
And, I get it, not all artists are going to be able to pull off what AFP has. The record labels and production houses and so on will continue to operate in the giant machine that is popular culture. But, it’s a fucking breath of fresh air when I can remove myself as a cog in that machine to support something real.
Recently, I’ve been struggling with this concept of emotional intimacy. Is it just telling an individual true things about yourself - past or present? Does it require that those facts are reciprocated by the other? Can intimacy be one sided? Can it, in fact, be completely fulfilling if it is? Is intimacy only fulfilling if it’s reciprocated?
And, what happens when that level of intimacy shifts over the course of a friendship or acquaintanceship? How do you deal with that reappropriation of emotion? How is it even possible to become connected or intimate on any level if you don’t embrace yourself fully first? Actually, fuck embracing: How is it even possible to know yourself? Is the task of becoming a self ever completed? Is it the evolution through existence that is actually the ‘self’? Shit just got meta.
To be fair, saying this is a ‘recent’ existential khole is misleading. This is something I’ve eternally misunderstood - but, haven’t focused on improving or understanding. This lack of focus on connecting with humans in a legitimate/truthful way has left me borderline sociopathic? Okay, again, that may be misleading…it’s not the lack of focus that created my personality, or lack thereof. More so, I grew up in a culture where the true ‘self’ was never celebrated. The only celebrations came when the public image of the ‘self’ was successful. I suppose this value structure permeates American culture at large, but it was especially so within my childhood home. For example, it was not celebrated when I figured out and announced I loved to paint and write and create - those things were cast aside as ‘that’s nice, dear’. However, when I won a spot on any of the sports teams I tried out for in my earlier years, I was showered with praise and gifts.
My point is, I would have far benefited from the former. This mentality ingrained itself into my psyche as such:
'It is more important to fit in society's predefined (albeit impossible to achieve and ridiculous in nature) boxes than draw that shit for yourself.'
And so, two selves were born. There was the public persona. The person I was in front of my parents, god, and everyone. The pearl wearing, marriage-seeking, ‘normal’ American female. In direct opposition of this self, I developed a private persona - or in my opinion, the truest form of my ‘self’. The person I was in front of my closest friends and, later on, the one I used to draw in complete strangers. The crazy bitch who would do any thing at any moment for any reason. I like her. She’s fucking fun. That other self is fucking boring and marriage-seeking. Please.
I live fast. I make fast friends, have fast fun, and create fast chaos. I’ve been running my life in this fashion for years and, until recently, have not stopped to reflect upon the quality of my life. Current mentalities lead me to say: “Fuck it. Whatever happens, fucking happens.”
But, does this way of existence actually create fulfilling friendships in my life? That answer is a resounding, no. It creates this weird pseudo-bubble between the rest of the world and myself. Select few have penetrated that bubble and - with many attempts of unknowing self-sabotage on my part - have managed to stay inside. Am I safe here? Again, a resounding, no. I’m alone here. Alone does not equal safety - it only means you’re alone. Being alone, for the most part, is great. I do what I want when I want. Awesome. No one is the boss of me. But, life is more fun when you’re able to share it with synonymous selves (aka friends). The pseudo-bubble is judgmental and snarky and prickly - designed to deflect any sense of real connection. Or rather, designed to reflect whatever emotion is coming from the other side. The pseudo-bubble is, also, charming as fuck.
I often find myself asking, ‘where the hell are all my friends’. And it comes rushing back to me, ‘Oh yeah. You pushed those fuckers away, by design.’
Silly. It’s silly of any of us to not allow the true ‘self’ to exist out loud. It’s fucking silly! What are any of us trying to prove and to whom!?
I would have saved myself a shit ton of malcontent if I had existed as my ‘self’ earlier.
Look in the mirror. Are you putting on a show? Are you who you think you are?